Kibbutz Kfar Giladi embodies the story of the Land of Israel. From a small kibbutz founded by pioneers and brave settlers, to a thriving and united community that, while embracing change, continues to preserve its shared social and cultural life, as well as its agricultural, industrial, and tourism enterprises, and its educational, cultural, and community institutions.
In this project, it was important for us to highlight the connection between past and present - a defining characteristic of the kibbutz, using both old and new photographs, along with imagery that evokes a vintage aesthetic.
In this project, it was important for us to highlight the connection between past and present - a defining characteristic of the kibbutz, using both old and new photographs, along with imagery that evokes a vintage aesthetic.
The hotel’s visual language directly corresponds with the visual of the kibbutz, as the hotel is an integral and significant part of it, and the kibbutz’s story is the heart of the hotel. A central aspect of our approach at the hotel is the connection to its surroundings: the connection to history, to the community, to nature, and to the environment. Therefore, it was important for us to express the kibbutz’s history within the hotel as well, by incorporating old photographs and unique local stories in a way that feels accessible and enjoyable for our guests, while also bringing the authentic kibbutz experience into the hotel itself.
We kept the same color palette and decided that the leading color would be dark blue, due to the more “serious” tone it conveys. The other colors will appear only in small touches and when necessary.
